Importance of Blogging for Small Businesses

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I am often asked this question by Small business owners "Should I create a blog?"  Or “if I should, what should I write about?"

I've seen the difference that blogging makes by building a solid reputation and trust to my business which also translates to website visitors, and eventually sales.  And I'm not the only one. Clients have told me that they've gotten business from blogging as it's a brilliant way to introduce your products and services while providing authentic and important information.

So what is blogging?
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The term Blog is a simple form for weblog and is a regularly updated part of your website. It is a site to provide useful information connected to your business, opinions, industry, and passions. It's important to be frequent and steady, but you can keep it simple like creating a habit of writing a simple blog post once per week or month. You also have the option of hiring someone to do it for you.

Is starting a blog necessary?

Here are some benefits of starting a blog for your business.

Builds trust.
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A blog personifies your brand by adding your voice to matters relating to your brand or niche.  Most people will choose to do business with organizations and people they like and trust. Showcasing your persona through your knowledge and expertise creates familiarity, so you're at the front position of people's thoughts when they choose to get products or services related to your brand.

Increase your audience.
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A blog can grow your audience even before you have a business. Once you've developed your niche and you are seen as a professional or knowledgeable individual in that field, you can monetize your products and services.

Improve search engine visibility and website traffic.
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The search engine, Google loves new content and compensates your site with better visibility. So, the more fresh content you produce, the more pages Google indexes for people to visit your website.

Be a subject-matter authority.
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When you post Insightful, useful and quality information on a subject matter or niche, they increase your credibility in the industry meaning, you'll get publicity for trending searches.

Market research.

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You can get information through feedback in the comments section of your blog. This can help provide important intelligence about people’s needs which will help you in creating products and services that people want.

Newsletter content.
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One of another benefit of owning a blog is the distribution of a weekly, fortnightly, or monthly newsletter. Readers will usually value the highlights from your most recent popular content.

Social media strategy.
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You can receive high-quality content to your social media channels from a well-maintained, up-to-date blog.

Return on investment (ROI).
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Businesses that prioritize blogging have a 13 times growth in ROI year after year. Businesses with 401-1000 pages of quality content get six times more leads more than those with 51-100 pages. Such leads can transform to life-long customers.

Great for networking.
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Blogs increase your scope to potential customers, clients, and business partners, which can lead to consulting opportunities.

Tips for an effective blog

1 .     Make sure your blog is on the same domain as your business website and categorized on your homepage.
2.       Maintain your blog to show that your business is alive and healthy. If it is not possible to maintain your blog, remove the publishing date or take it down.
3.      Concentrate on how you can help your customers. Always talking about your products and services is the fastest way to turn a potential customer off. Your blog should be a source for readers to get valuable, relevant, information not found anywhere else.

Examples of blogs you can start
·         A make-up artist could give tips on wedding make-up
·         A hairdresser could blog about current hairstyles
·         A real estate agent could write about best places to live and how to sell your home
·         A baker could blog about cakes and pastries
·         Farmers can blog about chickens and farming tips
·         A marketing company could blog about the contemporary social media trends.

In conclusion
Blogging is a wonderful way for your business to stand out from the competition. Your expertise in a subject matter will build your search traffic, client trust, and in the long run sales.

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